Problem
For the company Jackie Cheung it is currently unclear if the experience or perception of her target group is inline with how the company wants to express itself. Due to this the expectations between the target group and the company can mismatch.
Goal
The goal of this project is to create a portfolio website the experience should be connected to what the user/visitor experiences on the website, so that the feelings, emotions or feelings can be conveyed properly.
Design choices
During the designing phase there were several decisions to be made. One of the decisions was the styleguide, the question was if the company wanted to have a new style or keep her original style. The company chose to follow with the current primary color but chose a different font due to the results from the research with the target group. We also wanted to create a wow effect with the use of playful colors, through the available content from the company. To prevent color clashes, the usage of consistency in grids has been made to create order.
Wireframes
Result
The result for this assignment has created a more clear objective on who the company is and what the expertises is from the company. With the usage of colorful visuals the users/visitors have a much more energetic feel while exploring the portfolio website. Below is the prototype of the portfolio website.
